“O cliente pode ter o carro da cor que quiser, contanto que seja preto.”

Esta é uma famosa frase de Henry Ford sobre os seus carros modelo T, sucesso nos EUA por volta da década de 20. Os tempos mudaram e com eles também o conceito de supervalorização do produto também mudou.  O consumidor ganhou voz e ficou mais exigente. As empresas perceberam que o seu consumidor não estava mais se contentando apenas com um simples carro preto, eles queriam mais!

A humanidade conheceu a pouco tempo as redes sociais e se tornou um fenômeno mundial. Passamos cada vez mais tempo na internet, consequentemente nas redes sociais, o que faz existir uma espécie de ambiente digital, no qual todos possuem o poder de se expressar da forma como bem entender.  Na internet podemos falar de um produto que consumimos e não gostamos ou podemos “malhar” uma empresa que nos atendeu mal, assim como também podemos elogiar a boa comida de um restaurante ou o conforto de um quarto de hotel.

Não é de hoje que o ser humano tem a necessidade de se comunicar, desde a idade da pedra o homem sempre deixou sua mensagem marcada nas cavernas para a posteridade. Em relação a isso, as coisas não mudaram muito. Na verdade, o que mudou foi o local onde a mensagem está sendo deixada.

A internet está se tornando um importante ambiente para as empresas. Nela são encontrados pontos positivos e negativos sobre sua marca. Assim eles conseguem realizar mudanças em seus produtos sem alterarem a confiança de seu consumidor. O que é bom para eles e para nós.

Em 10 anos, a internet proporcionou todas essas mudanças entre empresa e consumidor. O que será que nos espera nos próximos 10 anos?

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